https://palmleavesagency.com/blog/ Practical guides on websites, apps, SEO, migrations and long-term care. en https://palmleavesagency.com/blog/how-to-take-over-a-website-from-another-agency-a-handover-checklist/ https://palmleavesagency.com/blog/how-to-take-over-a-website-from-another-agency-a-handover-checklist/ Fri, 16 Oct 2026 00:00:00 GMT Care & migration Secure ownership first (domain, DNS, hosting, code repository and third-party accounts), take a full backup, then audit the site and document how it works before you change anything. https://palmleavesagency.com/blog/is-asp-net-web-forms-end-of-life-your-migration-options/ https://palmleavesagency.com/blog/is-asp-net-web-forms-end-of-life-your-migration-options/ Fri, 16 Oct 2026 00:00:00 GMT Care & migration ASP.NET Web Forms is not end of life in the strict sense: it ships with .NET Framework 4.8, which Microsoft supports as part of Windows. But it will not come to modern .NET, so every Web Forms application eventually needs a plan to stay secure where it is, or to move. https://palmleavesagency.com/blog/core-web-vitals-explained-for-business-owners/ https://palmleavesagency.com/blog/core-web-vitals-explained-for-business-owners/ Thu, 15 Oct 2026 00:00:00 GMT SEO Core Web Vitals are Google’s three measures of real visitor experience: Largest Contentful Paint (under 2.5 seconds is good), Interaction to Next Paint (under 200 milliseconds) and Cumulative Layout Shift (under 0.1). https://palmleavesagency.com/blog/cross-platform-or-native-how-to-choose-for-your-app/ https://palmleavesagency.com/blog/cross-platform-or-native-how-to-choose-for-your-app/ Thu, 15 Oct 2026 00:00:00 GMT Development For most business apps, start cross-platform with one codebase (React Native or Flutter); choose separate native apps only for heavy media, demanding offline sync, deep hardware access or very high performance needs. https://palmleavesagency.com/blog/five-usability-tests-you-can-run-this-week/ https://palmleavesagency.com/blog/five-usability-tests-you-can-run-this-week/ Thu, 15 Oct 2026 00:00:00 GMT UI/UX You can find most serious usability problems this week with five quick tests: a five-second test of your homepage, a task test with five people, a form audit, and checks on a phone and with only a keyboard. https://palmleavesagency.com/blog/how-to-migrate-a-website-without-losing-your-google-rankings/ https://palmleavesagency.com/blog/how-to-migrate-a-website-without-losing-your-google-rankings/ Thu, 15 Oct 2026 00:00:00 GMT SEO Map every old URL to its closest new page with a permanent (301) redirect, keep content and titles equivalent, rehearse the move on staging, and monitor crawl errors and rankings daily for at least 30 days after launch. https://palmleavesagency.com/blog/landing-pages-that-convert-a-checklist/ https://palmleavesagency.com/blog/landing-pages-that-convert-a-checklist/ Thu, 15 Oct 2026 00:00:00 GMT Digital marketing A landing page converts when it asks for one action, states the outcome in the headline, backs it with genuine proof, keeps the form short and loads fast on a phone. https://palmleavesagency.com/blog/next-js-or-wordpress-for-your-business-website/ https://palmleavesagency.com/blog/next-js-or-wordpress-for-your-business-website/ Thu, 15 Oct 2026 00:00:00 GMT Development Choose WordPress if non-technical editors publish often and you rely on plugins; choose Next.js (or Astro) with a headless CMS if speed, security and design freedom matter most and you have someone to maintain the code. https://palmleavesagency.com/blog/still-on-net-framework-a-practical-upgrade-plan/ https://palmleavesagency.com/blog/still-on-net-framework-a-practical-upgrade-plan/ Thu, 15 Oct 2026 00:00:00 GMT Care & migration Plan your move off .NET Framework now: audit every application and dependency, then upgrade section by section to modern .NET (currently .NET 10, supported to November 2028), running old and new side by side so users never face a risky cutover. https://palmleavesagency.com/blog/stop-reporting-clicks-tie-marketing-to-leads-and-revenue/ https://palmleavesagency.com/blog/stop-reporting-clicks-tie-marketing-to-leads-and-revenue/ Thu, 15 Oct 2026 00:00:00 GMT Digital marketing Measure marketing by qualified leads and revenue per channel, not clicks: track key actions as events, carry the source of each lead into your CRM, and move budget towards the channels with the lowest cost per qualified lead. https://palmleavesagency.com/blog/what-an-mvp-should-include-and-what-can-wait/ https://palmleavesagency.com/blog/what-an-mvp-should-include-and-what-can-wait/ Thu, 15 Oct 2026 00:00:00 GMT Web apps An MVP should include only what a real customer needs to complete the core job and pay for it: accounts, the main workflow, payments if you charge, basic admin and analytics. Everything else goes on a roadmap.