Palm LeavesWe run a brand workshop, then design an identity system: logo, typography, colour, guidelines and editable templates for the formats you use most. Most projects take three to five weeks.
A brand is the set of signals that make people recognise and trust you: name, logo, colour, type, imagery and tone of voice. When those signals drift, customers notice before you do.
We run a workshop to agree what the brand needs to say, then design an identity system and the templates your team needs to apply it consistently across web, app, social and print.
Tick what’s true. Consistency is what makes a brand recognisable.
A brand system with guidelines and templates fixes this for good, and saves your team time on every document.
Scope, price and timeline are fixed in writing before work starts.
Goals, audience and what success looks like.
Interviews, audits and a look at what competitors do.
Concepts, feedback rounds and testing with real people.
Files, guidelines and a walkthrough for your team.
What usually goes wrong with branding projects, and what we do about it.
We evolve existing cues where customers already know them.
Templates for slides, documents and social so the team uses it.
Colour pairs are checked for contrast before sign-off.
A ten-year-old consultancy has outgrown its logo, and every slide deck looks different. A half-day workshop agrees what the brand must say and what must stay recognisable.
Over the next three weeks we develop two identity routes, refine one with the leadership team, and deliver guidelines with slide, document and social templates.
An illustrative example of how we would run this kind of project, not a client case study.
| Logo only | Identity | Brand system | |
|---|---|---|---|
| Logo files | Yes | Yes | Yes |
| Colour and type | No | Yes | Yes |
| Guidelines | No | Basic | Full |
| Templates | No | No | Yes |
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