Palm LeavesWe start with a technical and content audit, then work through fixes, content and campaigns month by month. Reporting is tied to leads and sales in GA4 and your CRM.
Search is still where most buying journeys start. Ranking well depends on three things: a technically sound site, content that answers what people search for, and enough authority that search engines trust you.
We start with a technical and content audit, then work through fixes, content and campaigns month by month. Reporting is tied to leads and sales in GA4 and your CRM, so you can see what each channel actually returns.
Drag to the monthly searches for your most important keyword.
Moving up even a few places on one keyword usually beats doubling an ad budget. We start with the keywords closest to page one.
Scope, price and timeline are fixed in writing before work starts.
Technical, content and tracking audit of your current site.
Keywords, content and channels ranked by likely return.
Fixes, content and campaigns, shipped every month.
Leads and sales by channel, and where spend moves next.
What usually goes wrong with seo & marketing projects, and what we do about it.
Reporting is on leads and sales by channel, not clicks.
No bought links, no scaled AI pages, nothing against search engine spam policies.
We make technical fixes ourselves where we have access, not just recommend them.
Month one is the audit: crawl errors, page speed, titles, structured data, tracking and the keywords closest to page one. Fixes start in the same month.
Months two and three cover content for the highest-intent topics and, where it fits, a small paid search test. Each month you get a report on leads and sales by channel.
An illustrative example of how we would run this kind of project, not a client case study.
| SEO | Paid search | Paid social | |
|---|---|---|---|
| Speed to results | Months | Days | Days |
| Cost once you stop | Traffic continues | Traffic stops | Traffic stops |
| Best for | Steady demand | High-intent searches | Creating demand |
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