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SaaS and MVP development: web apps built around the job your users need done

We design and build browser-based software, from a focused MVP to a multi-tenant SaaS product, with accounts, roles, payments and integrations. Most first releases take twelve to sixteen weeks.

Typical timeline

12–16 weeks

Your quote

Fixed, in writing

Get a free quote →Estimate your project

Good for

Founders launching a product, and teams that have outgrown off-the-shelf tools.

Who it’s for, and who it isn’t

A good fit

Founders launching a product, and teams that have outgrown off-the-shelf tools.
Your team runs the business from shared spreadsheets
Customers email you for information they could look up themselves

Probably not for you

Ideas that have not yet been tested with a single customer (start with a prototype)
Projects where an existing off-the-shelf tool already fits

What changes

✕BeforeSpreadsheets and tools that don’t talk to each other.

✓AfterOne portal, with the right access for every user.

For the people using it

Self-serve accounts, billing and data
One login for everything

For your business

Recurring revenue with payments built in
Integrations that remove double entry

The guide

Building a web app or SaaS product that scales

A web app does work for its users: customer portals, internal dashboards, booking platforms and subscription software. The hard parts are rarely the screens. They are accounts and permissions, billing, data and the integrations with tools you already pay for.

We design the data model and architecture first, then build in two-week increments with a working staging link from week two. Multi-tenant SaaS, single sign-on, Stripe billing and audit logs are standard patterns in our toolkit.

Signs you need this

Your team runs the business from shared spreadsheets
Customers email you for information they could look up themselves
Off-the-shelf tools almost fit, with manual work in between
You have a product idea and early customers waiting

Try it · Revenue model

What could your SaaS earn?

Drag to the number of paying customers you expect in year one, at $49 a month each.

Paying customers200

102,000

$10k

monthly recurring revenue

$118k

annual recurring revenue

171

customers needed for $100k a year

A product worth building properly

At this level it pays to design accounts, billing and tenant isolation properly from day one. We would scope an MVP around the core job.

Ask us about your result →Estimate your project →

Assumes a $49 monthly subscription and no churn; your own pricing will differ.

What’s included

Scope, price and timeline are fixed in writing before work starts.

01Architecture and data model
02Accounts, roles and permissions
03Payments and subscriptions
04APIs and integrations
05Admin dashboard

How it works

Day 1 · Free
Strategy call
30 minutes on your goals, your users and what you use today.
Week 1
Discover
Workshops, audits and a brief with goals we can measure.
Weeks 2+
Design & build
A clickable prototype, then weekly demos and staging links.
Launch
Go live, then care
QA on every device, launch and training, then a monthly care plan.

Risks we remove

What usually goes wrong with web apps & saas projects, and what we do about it.

Building features nobody uses

The MVP is scoped to one core job, with everything else on a roadmap agreed together.

Data leaking between customers

Tenant isolation is designed into the data model from day one and tested before launch.

Being locked in to one developer

You own the code and accounts, with documentation and a deploy runbook at handover.

Worked example

A typical MVP

A founder with ten pilot customers wants to replace a spreadsheet-and-email service with a portal. We start with a two-week discovery: the core job, the data model and a clickable prototype tested with three pilot customers.

The build runs in two-week increments with a staging link from week two. Accounts, the core workflow, Stripe billing and a basic admin panel ship first; reporting and integrations follow once usage data justifies them.

An illustrative example of how we would run this kind of project, not a client case study.

Technology we use

ReactNext.jsNode.jsPostgreSQLStripeAWS

Have a project like this?

Try the free project estimator →

Ways to get a product to market

	No-code tools	Freelancer	Product team
Speed to first version	Fast	Varies	Planned, with weekly demos
Scales with users	Often limited	Depends on the person	Designed to
Security and roles	Basic	Varies	Built in
Who maintains it	You	Usually the same person	A named team, or yours

Free quote · no obligation

Talk to a Web Apps and SaaS specialist this week.

Leave your email and a line about what you need. We reply with questions or a price range. Prefer to talk? Book a free 30-minute call.

Web Apps & SaaS: questions, answered

What should my MVP include?

The smallest set of features that lets a real customer complete the core job and pay for it. Everything else goes on a roadmap we agree together.

Can you integrate with our CRM or ERP?

Yes. We connect to tools such as HubSpot, Salesforce, Xero and NetSuite through their APIs, with queued, retry-safe syncing.

How do you handle security?

Role-based access, encrypted data, audit logs and regular dependency updates as standard, with SSO and SOC 2-style controls where you need them.

How does pricing work?

After a free scoping call you get a written proposal setting out the scope, the cost and a planned timeline, so you know what you are agreeing to before work starts.

Do I own what you build?

Yes. Code, designs, content and accounts are yours from day one, in accounts you control.

Another question? Email us or book a free call.

Often paired with

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